Tunnel de vente Facebook Ads : ce que vous devez vraiment...

What this episode covers

Vous avez du mal à convertir avec vos campagnes Facebook Ads ?C’est peut-être pas à cause de vos publicités… mais de votre tunnel de vente.Dans cet épisode, Antoine Dalmas décortique 10 questions essentielles pour comprendre ce qui se passe après le clic : page de vente, page produit, lead magnet, retargeting, attribution, etc.Les questions : C’est quoi exactement un tunnel de vente sur Facebook Ads ?Combien d’étapes faut-il dans un bon tunnel de vente ?Par où je commence dans mon tunnel : l’offre, la pub ou la landing page ?Dois-je envoyer mon trafic sur une page produit ou une page de capture ?Comment savoir si c’est ma pub ou ma page qui bl oque les résultats ?Est-ce que je dois créer un tunnel différent par audience ou par produit ?À quel moment je dois faire du retargeting dans mon tunnel de vente ?Quels KPIs je dois suivre pour analyser mon tunnel ?Puis-je lancer un tunnel de vente sans pixel installé correctement ?Quelle est la différence entre un tunnel pour un lead et un tunnel pour de l’e-commerce ? Est-ce que mon tunnel doit être mobile first ?

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How long is this episode of No Pay No Play?

This episode is 12 minutes long.

When was this No Pay No Play episode published?

This episode was published on August 4, 2025.

What is this episode about?

Vous avez du mal à convertir avec vos campagnes Facebook Ads ?C’est peut-être pas à cause de vos publicités… mais de votre tunnel de vente.Dans cet épisode, Antoine Dalmas décortique 10 questions essentielles pour comprendre ce qui se passe après le...

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