Turn Caregivers Into Your Brand Ambassadors with Jennifer Axelrod

Live from HCAOA—15 minute conversation with Jennifer Axelrod, with A Place at HomeHighlights:Jennifer brings 3 years in home care and 15 years in franchising.She began as a franchise business coach at A Place at Home and now leads partnerships and national accounts.Home care is personal—her grandmother’s difficult Alzheimer’s journey shaped her “why.”Build a culture of recognition from day one, every day.Caregivers enter the field with purpose; they stay when they feel valued and supported.Tailor the interview and onboarding process to meet caregivers where they are.Learn their goals and create personalized career paths.Know caregivers personally and professionally; support whole-person wellbeing.As you scale, leverage tech to standardize training, recognition, check-ins, and feedback.Daily operations often push recognition aside—don't let it slip.Many agencies lack feedback loops to truly understand caregiver needs.Treat retention and recognition as a core operational pillar and document your process.Contact: [email protected]:Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent loneliness, create support, and connect them with professionals Paradigm (paradigmseniors.com): Credentialing, billing automation, and revenue cycle management for VA and Medicaid paymentsHomeSight (vantiva.com/homesight): TV-based wellness hub for blended care—video visits, health monitoring, and daily reminders for the family and care team