Turn Guests Into Superfans: Barry Quinn on Loyalty, Retention & Making Your Software Work for You

In this Brazen & Bold episode, Heather sits down with Barry Quinn, President of Phorest North America, to talk about something every salon and spa owner cares about but doesn't always have time to optimize: loyalty and retention. Barry shares how he went from "terrible at mortgages" to spending 15+ years helping salons grow with Phorest, and why the best salons don't just hope guests come back—they build systems that practically guarantee it. You'll hear: •⁠  ⁠Why traditional "buy 9, get 1 free" loyalty is actually leaving money on the table •⁠  ⁠The story behind TreatCard and why treats beat discounts every time •⁠  ⁠The 3 Rs of loyalty at Phorest: referrals, rebooking, retail •⁠  ⁠How to coach your team with facts, not feelings using data and goals •⁠  ⁠Simple automations (like rebooking texts and Client Reconnect) that plug revenue leaks •⁠  ⁠How AI can help your team be more human, not less If you've ever wondered, "Am I actually using my software to grow my business—or just to book appointments?", this conversation will give you clarity, language to use with your team, and at least one action step to improve retention today. 🔗 Phorest: https://www.phorest.com/ Follow Barry: 👤 Profile — https://careers.phorest.com/people/1017001-barry-quinn 🔗 LinkedIn — https://www.linkedin.com/in/barry-quinn-81b12164/ 📸 Instagram — https://www.instagram.com/barry_dubliner Branding and consistency are everything. Let Spark do the work for you—from setup to weekly execution. 👉 Talk to Spark » Spark Pro Global – sparkprosalon.com Spark Links: 📸 Instagram: @sparkproglobal — https://www.instagram.com/sparkproglobal 🔗 LinkedIn: Spark Pro Global — https://www.linkedin.com/company/spark-pro-global Heather's Instagram: 📸 @heather.tantrumsalon — https://www.instagram.com/heather.tantrumsalon