Turn objections into chapters | Ep 285

CarTalk with Kartik #285: Turn Objections Into ChaptersWhat does your book need to do besides sound impressive? That's the question one of the CEOs I collaborated with asked me recently. As a 2X bestselling author featured on BBC TV, Times Square and having collaborated with over 70 CEOs, here's my answer.Your book should not just tell your story. It should sharpen your sales spear.The best CEO books help prospects understand the problem, trust your point of view, handle objections, and move closer to a decision before the first sales call.That means your book should be built from real deal conversations, stalled opportunities, customer doubts, and the questions your buyers are already asking.When done right, a book becomes more than thought leadership. It becomes sales enablement your prospects actually want to read. So go ahead - turn objections into chapters.This insight comes from page 172 of my book Product Marketing Wisdom - which just completed 66 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#BestsellingAuthor #CEOBranding #ThoughtLeadership #BusinessBook #SalesEnablement #ProductMarketing #CarTalkWithKartik