Turn One Time Shoppers Into Customers For Life: with Tom Clarke, Head of Sales at Yotpo

Ahead of the Apprising event, Melissa Law interviews Tom Clarke, Head of Sales at Yotpo, a leading e-commerce retention marketing platform. Founded in 2007, Yotpo has evolved from a review-based service into a comprehensive platform for loyalty, referrals, UGC, email, and SMS subscriptions. Tom highlights why retention marketing is more crucial than ever, especially with rising customer acquisition costs, and shares insights from a survey revealing only 15% of brands have a formal retention strategy.In this episode, Tom and Melissa discuss key strategies for boosting customer loyalty, including the importance of experiential and non-monetary benefits in loyalty programs, integrating digital and physical touchpoints, and effectively promoting programs to drive engagement. Tom emphasizes the value of leveraging metrics like customer lifetime value, recency, and frequency to measure success and shares examples like AC Milan’s rapid adoption of a loyalty program, which secured 5,000 sign-ups in five days.Looking to redefine your retention strategy? Tune in for actionable advice and expert insights on building programs that foster long-term customer relationships. Listen here or on your favorite podcast platform by searching poq.