Turn PASSION into PROFIT | Vikram Khinwasara - The Yellow Straw | Sage Up With Pritika - Ep - 37 |

Today’s guest is Vikram Khinwasara, co-founder of The Yellow Straw. Instead of chasing a flashy or futuristic idea, he chose a category so common that most people had stopped seeing opportunity in it. In this episode, we explore how he looked at a familiar product through a very different lens and built a brand around trust, consistency, and scale.What you can expect from this episode:1. How hidden business opportunities can exist in extremely common categories2. What it takes to turn a simple product into a trusted brand3. The role of consumer trust, hygiene, and experience in repeat business4. How founders identify gaps that others overlook5. The kind of thinking that helps an ordinary idea scaleConnect With Pritika -Podcast Related Emails - [email protected] https://www.instagram.com/pritika.looniaListen to the full podcast here - https://www.youtube.com/@PritikaLooniaOfficial Facebook - https://www.facebook.com/captainpritika/Learn From Me - www.pritika.co Listen to my podcast on - Jio saavn - https://www.jiosaavn.com/shows/sage-up-with-pritika-loonia/2/ZukCx7qhBVQ_ Spotify- https://open.spotify.com/show/7ErewAP263SgLXOUE8V0SI?si=f0c13ec52bb74062 Apple Podcast- https://podcasts.apple.com/in/podcast/sage-up-with-pritika-loonia/id151762994500:00:00 - 00:01:24 - Trailer00:01:24 - 00:05:24 - Winning trust with freshness00:05:24 - 00:09:23 - Supply chain & vendor sourcing00:09:23 - 00:13:13 - Cracking the Calcutta market00:13:13 - 00:19:10 - Pricing & menu psychology00:19:10 - 00:24:32 - Inconsistency as a USP00:24:32 - 00:28:00 - Tackling food wastage00:28:00 - 00:32:42 - Offline growth & word of mouth00:32:42 - 00:38:00 - Fixing winter sales drop00:38:00 - 00:43:38 - Scaling online delivery00:43:38 - 00:51:09 - SOPs & future of health food00:51:09 - End - Gen Z, books & mistakes