📱 Turn SMS and RCS Into a Strategic Revenue Channel with AI 🚀

Episode Overview:While many businesses focus on email, social media, and paid advertising, SMS remains one of the most underutilized and effective communication channels available. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Amanda McGuckin Hager, CMO and CRO at TrueDialog, to discuss how businesses can use SMS, RCS messaging, and AI-powered workflows to improve engagement, customer experience, and revenue growth.From compliance and opt-ins to conversational messaging, automated workflows, and next-generation RCS experiences, this conversation explores how organizations can build stronger customer relationships through mobile communication.What You'll Learn:✅ Why only 30–40% of businesses currently use SMS marketing✅ How SMS differs from email and social media marketing✅ Why B2B organizations are missing a major opportunity with texting✅ The importance of compliance, opt-ins, and 10DLC registration✅ How AI can support SMS workflows and customer communication✅ Best practices for timing, testing, and engagement✅ Why Gen Z prefers texting over email✅ The role of emojis and concise messaging in SMS performance✅ How sports teams, universities, and retailers use SMS successfully✅ What RCS messaging means for the future of customer engagementFeatured Guest:Amanda McGuckin Hager is the Chief Marketing Officer and Chief Revenue Officer at TrueDialog. With more than 25 years of experience leading brand strategy, digital marketing, demand generation, and go-to-market initiatives, Amanda helps organizations leverage conversational messaging to improve customer engagement and business performance. She is also the author of TrueDialog's SMS Marketing Statistics and Best Practices Report.Episode Highlights:🔹 SMS marketing trends and adoption rates🔹 B2B versus B2C texting strategies🔹 Compliance, privacy policies, and opt-in requirements🔹 Why text messaging generates strong engagement rates🔹 A/B testing SMS campaigns for better performance🔹 The future of RCS messaging and interactive experiences🔹 Sports team, retail, education, and healthcare use cases🔹 AI-powered communication workflows🔹 Integrating SMS into modern customer journeys🔹 Building stronger customer relationships through conversational messagingConnect and Explore More:🌐 Connect with Emanuel Rose:Website: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fx🤝 Connect with Amanda McGuckin Hager:LinkedIn: https://www.linkedin.com/in/amanda/🌐 Learn More About TrueDialog:https://www.truedialog.com/📚 Further Reading & Resources:Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Companion Blog Post:https://emanuelrose.com/turn-sms-and-rcs-into-a-strategic-revenue-channel-with-ai/Additional SMS Resources:https://www.truedialog.com/resources/📖 Read the companion blog post:https://emanuelrose.com/turn-sms-and-rcs-into-a-strategic-revenue-channel-with-ai/👍 Like this video if you found it valuable💬 Comment with whether your business is currently using SMS marketing and how it's performing🔔 Subscribe for more conversations about AI, marketing automation, customer engagement, and business growth📢 Share this episode with marketers, business owners, sales teams, and customer success leaders looking to improve communication and conversions#SMSMarketing #RCSMessaging #ArtificialIntelligence #MarketingAutomation #CustomerEngagement #DigitalMarketing #BusinessGrowth #MobileMarketing #MarketingStrategy #CustomerExperience #ConversationalMarketing #LeadGeneration#MarketingInTheAgeOfAI #AmandaMcGuckinHager #EmanuelRose #AIForBusiness