Turn Website Browsers into Buyers with a Lead Magnet

On this episode of The Friday Habit, Ben and Mark discuss lead magnets, the tools that allow you to trade something of value to the consumer for their email address. Even with social media dominating the digital landscape, email is still the most cost-effective method of communication for lead generation, so what should you be doing to tap into this power?1.     E-book2.     Self-evaluation checklist3.     Access to a free online course4.     A series of helpful emails sent weekly5.     Access to a private Facebook or Slack group6.     Mythbuster PDF7.     Access to a single how-to video8.     5-day video series9.     Spreadsheet-based tool10.  Free quiz with results sent via email11.  Specialized interactive calculator – Calculoid is a great resource for this.12.  Fill out worksheets 13.  Access to a free webinar – Just make sure the content is interesting and not only a sales pitch.14.  Cheat sheet15.  Free demo or sampleWhen thinking through which lead magnet would be a good starting place for you, consider this question: “What is the first step someone needs to take before they are ready to hire you?” Here are 4 key criteria for finding the right one for you:·       Something your audience actually wants – You could ask your current clients for their input on this.·       Something closely related to your product or business·       Something that you have the skill to create·       Something that will build trust, be a good experience for the consumer, and be usefulNow that you have decided which lead magnet to use, make sure you have your basic sales funnel systematized. Your next steps could look something like this:1.     Trigger an automatic email to welcome/thank them for joining2.     Add them to your mailing list3.     Follow up with a personal video response4.     Invite them to take the next action5.     Set them up in a drip campaign of a series of emailsConnect with us:https://www.thefridayhabit.com/[email protected] https://www.instagram.com/benjaminmanleyhttp://www.benjaminmanley.com/ https://www.brandvivamedia.com/https://www.facebook.com/Marklab2https://www.linkedin.com/in/marklab2/