Turn Your Book Into Brand Authority | Michele DeFilippo

Send us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if the book you’re writing is already shaping your brand before anyone reads a single page?In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Michele DeFilippo, owner of 1106 Design, to talk about what most entrepreneurs misunderstand about self-publishing, authority, and protecting their creative work.Michele brings decades of publishing experience to the conversation, from her early days in typesetting to building a full-service book design and publishing firm that has helped produce more than 4,000 books. Together, Beverly and Michele unpack why professional editing, thoughtful book design, and strategic production matter so much, especially for business owners who want their book to build trust, credibility, and long-term authority.They also explore the messy middle of publishing today, including how authors can avoid low-quality shortcuts, protect their rights and revenue, and create a book that feels aligned with their larger brand. For entrepreneurs, consultants, coaches, speakers, and thought leaders, this conversation is a reminder that a book is more than a project. It is part of your brand ecosystem, your reputation, and the legacy you are building.Key Marketing Topics1. Your Book Is a Brand Authority AssetA book can do more than share your ideas. When created with strategy, quality, and intention, it can build trust, strengthen your positioning, and help potential clients understand your expertise before they ever work with you.2. Professional Publishing Builds CredibilityReaders make fast judgments about a book based on the cover, interior design, editing, and overall presentation. Michele explains why a professionally produced book should never look amateur, especially when it is connected to your business, thought leadership, or legacy.3. Strategic Content Can Become a Bigger Body of WorkBeverly and Michele discuss how blogs, thought leadership, and core content pillars can eventually become a book. When entrepreneurs create content with consistency and intention, they build a library of ideas that can support SEO, visibility, authority, and future publishing opportunities.Read Our Blog! Follow MicheleLinkedIn1106 Design Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker