Turn Your Detractors into Promoters - How Purpose-Led Culture Took Jeff Dewing's Business from £1M to £80M

What if the secret to explosive business growth had nothing to do with targets, KPIs, or chasing revenue? In the first episode of Beyond the Tech, Dan Drogman sits down with Jeff Dewing - International Energiser, Top 50 Workplace Leader, and No.1 bestselling author of Doing the Opposite - at PropTech Connect Dubai.Jeff shares the three things every human being fundamentally wants from their work: autonomy, mastery, and purpose - and why most businesses are getting all three wrong. With only 11% of UK workers genuinely engaged, Jeff explains why the real opportunity isn't in firing your detractors, it's in turning them into your loudest promoters.The result? Cloud & Mindsett went from 15% engagement to 90% in under nine months and from £1M to £80M in revenue in three years.This is a conversation about people, culture, and why the money follows when you stop chasing it.