Turning a Legacy Remodeler into a Modern Sales Machine with Alicia Powers

Alicia Powers, President & Owner of Price Builders in San Diego, shares her journey from managing Air Force runway reconstruction to acquiring a 30+ year residential design-build firm. She talks about inheriting outdated systems like paper timecards and Microsoft Access CRM, and the modernization she's implementing with new web platforms, HubSpot, and design tools. We also discuss macro pressures on homeowners, why remodeling in San Diego isn't going away, and why builders need to move toward a more white-glove experience.