Turning a Passion for Fitness Into a Real Business

In this episode of Founders Future, with host Zach Young, we’re joined by Bri Heron, founder of Heron Fitness and a fat loss coach for high-achieving women over 35. Bri shares her journey from teaching group fitness classes in 2008 to building a fully online coaching business after the disruption of COVID, all while navigating motherhood and completing her master’s degree in exercise science. Her story highlights the evolution from in-person training to scalable online coaching and the mindset shifts required to grow through uncertainty.The conversation dives into Bri’s coaching philosophy and signature program, The Confidence Code, where she helps women lose fat, build strength, and regain confidence without extreme dieting or exhausting workouts. Bri discusses the importance of accountability, community, and long-term behavior change—especially for women navigating hormonal shifts and busy lives. She also reflects on how the fitness industry has evolved, why authenticity matters more than ever, and what it takes to build sustainable systems, balance family life, and set clear growth goals for the future.