Turning AI, Identity and Predictive Intelligence into a Smarter Marketing Engine

from CES Tech Talk · host Consumer Technology Association

On this episode of CES Tech Talk, Zeta Global’s CEO David Steinberg explores how Zeta uses big data and AI agents to cut waste, boost relevance and drive measurable revenue for large enterprises, why the company built its Athena conversational “super agent” and what their OpenAI collaboration could unlock next.

Episode metadata supplied by the publisher feed · Published Feb 10, 2026

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Turning AI, Identity and Predictive Intelligence into a Smarter Marketing Engine

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