Turning B2B’s Trust Gap Into Growth

Episode #235:Mark Humphreys, Chief Marketing Officer at Trasna, examines how trust has become the defining currency of growth in B2B relationships. He explains that every partnership, purchase, and brand reputation depends on credibility built through consistent, authentic communication. He also shares how deep customer understanding and one-to-one relationships drive loyalty and long-term success. “Trust is paramount. Everything is built on trust. If there's no trust, then there's no relationship. In the B2B world, people want to be able to trust you more than anything.” – Mark HumphreysIn this episode, Mark outlines why companies must elevate the “voice of the customer” from a one-off activity to a continuous, embedded practice. Drawing on his global experience integrating multiple brands and leading enterprise transformations, he reveals how listening systems, disciplined strategy, and saying “no” to distractions enable brands to bridge the trust gap and turn credibility into sustainable growth.Follow Mark Humphreys on LinkedInFollow Steve MacDonald on LinkedIn