Turning bar codes into cookies with OREO "Codes"

What this episode covers

Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's Anne Martin and VML's Christina Ryan share the story behind OREO Codes, the idea that turns bar codes into cookie stacks... and savings. Thanks to the Effies for supporting our show and this new 2024 awards series.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 30 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on September 5, 2024.

What is this episode about?

Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's Anne Martin and VML's Christina Ryan share the story behind OREO Codes, the idea that turns bar codes...

Can I download this On Strategy Showcase episode?

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