Turning Browsers into Buyers

On this week’s episode of The Retail Tea Break podcast I’m joined by a product experience specialist. Andy Tyra is the Chief Product Officer at Akeneo. He strives to deliver product information management solutions for brands and retailers contributing to a seamless and positive customer journey.Andy was previously a founding team member on AmazonFresh and AWS Marketplace, building these businesses to materiality from the very beginning. He has a phenomenal amount of experience- so this is an episode not to miss… Grab your cup of tea, sit back and listen in!Topics: The product experience company, what does that mean?What comes first; the data or the customer? Barriers retailers are facing, but they don’t have to do it aloneReducing returns and support the customer journey Regulations: preparing for the digital product passportFantastic case study from Swedish clothing brand AsketWhat’s coming up next for the businessFor more information visit: https://www.akeneo.com/Transcription and show notes available at: https://theretailadvisor.ie/