Turning Change Into Competitive Advantage with Peter Sheahan

Often times, companies fail because they claim to never see future coming. This idea is highly in contrast to what keynote speaker, thought leader, and consultant Peter Sheahan believes. He says that the changes coming are not as unforeseeable as what many think. That is why he greatly values the role of leaders and how their leadership response influences the entire company. Talking about turning change into competitive advantage, he speaks of the journey of choosing what to do with what is in front of you. He differentiates being in awareness and being in ownership, burning platform and burning ambition, and alignment and agreement. He also brings out the personal journey that manifests into the company and gives some great examples of how big companies do it.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter