Turning Company Shutdowns into Opportunity with Simple Closure

Welcome to The SaaS CFO Podcast! In this episode, Ben sits down with Dori Yona, serial entrepreneur and CEO of Simple Closure. Dori Yona shares lessons from building three companies, taking us on Simple Closure’s journey to becoming the go-to platform for automating and simplifying the process of shutting down businesses. With millions of US companies dissolving each year, Simple Closure is changing the landscape by offering tech-driven solutions that save founders time, money, and the hassle of compliance headaches. From monetizing overlooked assets to fundraising insights and AI-powered operations, this conversation is packed with valuable takeaways for SaaS founders, CFOs, and startup leaders navigating growth and closure alike. Show Notes: 00:00 Business closures and market stability 05:44 Vision and launch of Asset Hub 09:30 Creating FOMO in Fundraising 11:22 Partner-driven revenue strategy 15:29 Understanding the recurring market 16:48 Tracking customer impact metrics Links: Dori Yona's LinkedIn: https://www.linkedin.com/in/dori-yona-b8369877/ Simple Closure's LinkedIn: https://www.linkedin.com/company/simpleclosure/ Simple Closure's Website: https://simpleclosure.com/ To learn more about Ben check out the links below: Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray