Turning Conference Ideas into Action with Jamison Gosselin

In this episode, Larry Williams sits down with Jamison Gosselin, the principal of Jamison Marketing, to discuss the critical steps for turning conference takeaways into actionable projects. They dive into setting up a vision, managing urgent versus important tasks, securing buy-in from the team, and effectively planning to ensure the ROI from conference learnings. Jamison shares practical advice on creating post-conference action plans, prioritizing important marketing initiatives over daily urgencies, and building executive buy-in with compelling visions backed by data. This insightful conversation is packed with strategies to help marketing executives and their teams implement ideas collected from industry events.   00:00 Creating a Vision for Your Project 01:04 Introduction to the Speaker and Topic 01:43 Challenges of Implementing Conference Takeaways 02:26 Developing an Action Plan 03:44 Justifying Conference Expenses 05:13 Setting Deadlines and Accountability 06:24 Managing Urgent vs. Important Tasks 08:59 Tools and Technologies for Project Management 10:36 Gaining Buy-In from Your Team 13:38 Conclusion and Key Takeaways https://www.linkedin.com/in/jamisongosselin/ https://www.linkedin.com/company/jamison-marketing-communications-llc/about/