Turning Content into Customers: Influencer Marketing for Restaurants

This week, Jeff Tonidandel and Jamie Brown sit down with their own marketing director, Allie Papajohn—the woman behind @eatdrinkclt. What started as a personal passion project back in 2014 has evolved into one of Charlotte’s most trusted food Instagram accounts, giving Allie a unique perspective on both sides of the influencer world.She shares how she built her platform organically, what makes content resonate in 2026, and how she approaches authenticity in a saturated space. The conversation also pulls back the curtain on how she manages influencer partnerships for the Tonidandel-Brown Restaurant Group—what works, what doesn’t, and how restaurants can build meaningful relationships with creators.Whether you’re a restaurateur, content creator, or just curious about the business behind the posts, this episode offers an honest look at the intersection of hospitality, marketing, and modern influence.