Turning Cost Centers into Profit Centers | Jay Jain, Co-Founder, Astute Group; President, TiE Madhya Pradesh

In this episode of The Brand Called You, Jay Jain, Co-Founder, of Astute Group, discusses his 30-year entrepreneurial journey from starting in his family's traditional business at age 14 to pioneering mobile and digital innovation. He shares how he and his brother disrupted the value-added services market. Jay explains his approach to building successful teams in tier-2 cities, emphasizing respect and talent development. He discusses the critical role of mentorship in risk management and scaling decisions, drawing insights from both modern business practices and ancient wisdom. Jay also shares his philosophy of balancing the three Ps - Professional, Personal, and Parivaar (family) life. About Jay Jain Jay Jain is the Co-Founder, of Astute Group. He is also the President of TiE Madhya Pradesh. Jay has founded 14 companies across mobile and IOT in various sectors including IT, Digital Content, Mobile Apps Product Portfolio, and FinTech.