Turning Creators into Top Acquisition Channels

In this session from Commerce Roundtable San Diego 2024, join Noah Tucker (Founder & CEO, Social Snowball), Lauren Bonfig (Sr. Director Partnerships & Paid Social Content, Divi), and Andrew Silberstein (Founder & CEO, Solawave) as they dive deep into the evolving world of influencer marketing. Together, they unpack TikTok Shop’s vast ecosystem, covering everything from live shopping and shoppable content to performance-based influencer marketing. Discover how brands can leverage ad spend, engage customers as affiliates, and navigate challenges like code leakage. The panel also explores key strategies for Black Friday/Cyber Monday, the growing importance of authenticity in influencer content, and the future of AI creators in marketing. Learn actionable tips on building long-term influencer relationships, optimizing content creation, and integrating TikTok Shop into your broader marketing strategy. ______ 00:00 Understanding TikTok Shop Beyond Affiliates 00:38 Meet the Experts: Noah, Andrew, and Lauren 01:33 The Evolution of Influencer Partnerships 02:37 Navigating TikTok Shop: Challenges and Opportunities 06:17 Retaining Influencers: Strategies and Tools 10:50 Turning Customers into Affiliates 14:17 Dealing with Fraud in Influencer Programs 17:40 Integrating TikTok Shop into Your Strategy 21:01 Preparing for BFCM with Influencers and Creators 22:36 Live TV Fun and Team Challenges 22:54 Leveraging Influencers and Whitelisting 23:58 Boosting Commissions and Giveaway Success 25:31 AI Creators: The Future of Marketing? 28:14 TikTok Shop Success Across Industries 30:36 Integrating Organic and Paid Social Strategies 34:20 Maximizing Co-Branded Product Opportunities 38:28 Nurturing Affiliates for a Strong Start to the Year 39:48 Influencer Program Impact on AOV and CPMs 44:22 Concluding Thoughts and Final Q&A ______ Follow Noah Tucker at: LinkedIn: https://www.linkedin.com/in/noah-tucker-%E2%98%83%EF%B8%8F-71a294154/ X: https://x.com/noatuck Follow Lauren Bonfig at: LinkedIn: https://www.linkedin.com/in/laurenbonfig28/ Follow Andrew Silberstein on social! LinkedIn: https://www.linkedin.com/in/andrewsilberstein/ X: https://x.com/andrewsilbs Follow Commerce Roundtable at: X: https://x.com/commerceround LinkedIn: https://www.linkedin.com/company/commerce-roundtable IG: https://www.instagram.com/commerceroundtable TikTok: https://www.tiktok.com/@commerceroundtable Contact [email protected] for sponsorships or general information!