Turning Culture into Competitive Advantage with Jeff Grimshaw

Leaders are always transmitting signals, whether they are intentional or not. Teams take cues from their leaders to create a culture and your culture can give you a competitive advantage. Jeff Grimshaw works to align people with their strategy and is the co-author of Five Frequencies: Leadership Signals that Turn Culture into Competitive Advantage. With over 20 years of research, Jeff and his colleagues found leaders create a culture through their words and actions (their signals) on Five Frequencies. Jeff discusses these frequencies and gives examples to turn the culture you have into the culture you need. Additional Leadership Resources Book Recommendations: Five Frequencies: Leadership Signals that Turn Culture into Competitive Advantage by Jeff Grimshaw Scaling Leadership: Building Organizational Capability and Capacity to Create Outcomes that Matter Most by Robert J. Anderson and William A. Adams Scaling Leadership with Robert J. Anderson. Creating Culture – Lessons from Chick-fil-a with Steve Robinson. Creating a Culture of Hospitality with Cameron Mitchell. The Power of Corporate Culture with Chris Dyer. Culture and Values with Joe Tye. Learn more about Five Frequencies. Sign up for our free video training series, 13 Days to Remarkable Leadership. Get your free copy of my inspiring e-book, 101 Ways to Unleash Your Potential.