EPISODE · Sep 3, 2025 · 19 MIN
Turning Customer Friction into Billion Dollar Growth
from The Playbook · host David Meltzer, Entrepreneur.com
In today’s episode, I sit down with Dushyant Sharma, founder and CEO of Paymentus, a company valued at over a billion dollars that powers the bill payment systems behind utilities, insurers, government agencies, and more. We explore how Paymentus has transformed a service nobody enjoys into a customer-friendly, cost-saving solution by offering flexibility, clarity, and choice. Dushyant shares how aligning payment processing with customer needs reduces costly service calls, improves collections, and creates a better overall experience. We also discuss the culture that keeps Paymentus nimble despite its scale, and why its growth strategy started by serving the clients everyone else ignored.
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Turning Customer Friction into Billion Dollar Growth
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