Turning Data Into Growth Opportunities With Tyler Lane

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution. About the Episode Credit unions face a growing challenge: turning complex digital signals into practical growth strategies while competing with larger banks and changing search behavior. In this episode of Built to Convert, Tyler Lane speaks with Chad Franzen about how credit unions can use cleaner analytics, stronger local SEO, smarter paid media, and conversion-focused digital experiences to grow memberships, applications, branch visits, and long-term trust.