EPISODE · Sep 8, 2025 · 28 MIN
Turning Data To Dollars
from Mission Matters Business Podcast with Adam Torres · host Adam Torres
In this episode of Mission Matters, host Adam Torres interviews Kenny Ridgell, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to building a full-service, fractional marketing team, then dive into real A/B testing examples, CRM + ad attribution, and how AI is speeding up everything from landing pages to lead qualification. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
In this episode of Mission Matters, host Adam Torres interviews Kenny Ridgell, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to building a full-service, fractional marketing team, then dive into real A/B testing examples, CRM + ad attribution, and how AI is speeding up everything from landing pages to lead qualification. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Turning Data To Dollars
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