Turning Environmental Impact Into Bottom-Line Wins, Navigating The Bleeding Edge Of Innovation, And Building Relationships That Trump Luck, With Nadine Cino

Did you know companies 'lose' 10-15% of their physical assets every year? That's thousands of chairs, computers, mobile devices and specialized equipment that just get moved around or disappear. So what happens? Operations managers end up buying replacements for stuff they already have. No wonder the asset tracking market is on track to hit $55.1 billion by 2026.On the latest episode of The High-EQ Founder, I sat down with Nadine Cino, CEO and co-founder of TygaSmart, which specializes in sustainable moving, storage and asset tracking solutions.Nadine and I covered a lot in this 20-minute convo:* The pitfalls of being the first-mover and when to make the painful decision to quit a product that’s not working* Learning the hard way that companies won’t pay attention until there’s an impact on their bottom line (and the magic number that gets companies to make a change)* How persistence and pivoting helped TygaSmart evolve from reusable moving boxes to comprehensive asset tracking technology* Her approach to relationship-building that has sustained her business through 30 years of economic ups and downsConnect with Nadine on Linkedin here.Connect with Renita on Linkedin here.Want to know your Founder EQ? Take the five-minute quiz here. Get full access to The High-EQ Founder by Renita Kalhorn at renitakalhorn.substack.com/subscribe