Turning EV charging into a new revenue source – with Navistar

You know that old saying "if at first you don't succeed, try, try again"? Keep that one in the back of your head as you watch this week's episode, because when it comes to installing charging infrastructure at scale, chances are you won't get far if you give up early on.It isn't easy. Installing charging infrastructure takes a lot of effort, time and money. But, West Michigan International – a truck dealer in Michigan – thought the reward would be worth the struggle, as the business hopes to use the chargers as a passive revenue source moving forward.To walk us through the ins and outs of this charging installation project, we invited Ed Reitman, the dealer principal for West Michigan International and Jason Gies, vice president, eMobility business development at Navistar, onto the show.