Turning Listeners into Customers Using Email Marketing | Liz Wilcox

Are you struggling to convert your podcast listeners into paying customers? Conventional wisdom says it's challenging. But it doesn't have to be! In this episode, Liz Wilcox explains how she turned podcast listeners into email subscribers and then converted 100% of them into sales! Get ready to learn the 3 email secrets that you can apply to your own podcast strategy to skyrocket your sales!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281Chapters00:00 Introduction and Personal Experience02:23 The Email Staircase03:19 The Power of Owning Your Email List04:18 High ROI and Real Connections with Email Marketing05:15 Gaining Followers and Nurturing Them as Friends09:04 Converting Friends into Customers: The Importance of Selling and Knowing Your Subscribers12:26 Summary and ConclusionTakeawaysEmail marketing allows you to own your audience and have a high return on investment.The 'email staircase' involves turning followers into friends and then into customers.To gain followers, you need to get visible and actively promote your content.To turn followers into friends, show your investment in their journey, be relatable, and stay top of mind.To convert friends into customers, you need to sell and stop guessing by getting to know your subscribers.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/281PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!