Turning Marketing Into a Revenue Engine in Healthcare (Not a Reporting Function) With Ian Dowe

In this episode, host Thomas Stirling sits down with Ian Dowe, SVP of Marketing at Health Access Group, a healthcare SaaS company specializing in insurance claim processing. Dowe shares his unconventional career journey, evolving from a front-line insurance sales representative into a veteran healthcare marketing leader across hospital, payer, and technology sectors.Stirling and Dowe dive deep into why marketing is too often treated as an administrative "service desk" rather than a vital growth driver. Dowe argues that a marketer’s primary reason for existence is contribution to revenue, advising teams to look past surface-level vanity metrics, like clicks and impressions—to hyper-focus on opportunity creation and pipeline results.Connect with Ian Dowe:LinkedIn: https://www.linkedin.com/in/ian-dowe/Website: https://healthaxis.com/If this conversation moved you, share it with someone who needs to pull up a chair. Subscribe so you never miss a seat at the table.