Turning Metrics Into Mobile Wins with Safia Dawood

Data is the lifeblood of any business, but marketers build companies to last when they go beyond the numbers to pinpoint the underlying factors contributing to revenue changes and transaction values. Safia Dawood, Senior Data Scientist at Moloco, joins our hosts Peggy Anne Salz and Brian Baglow to show how marketers can leverage a data-driven approach to build businesses that last in today’s competitive environment. Drawing from two years of robust Moloco internal data, Safia showcases how the landscape has shifted from growth to stabilisation—and now to a slowdown—and reveals how top-performing games defy the general downtrend by maintaining high levels of player retention and repeat purchases. CHAPTER TIMESTAMPS 00:00 - Intro 02:25 - Data doesn't always tell the truth 05:04 - Market trends 2022-2024 07:13 - Adjusting for a slowdown 10:07 - How marketers should be leveraging data  12:56 - What top-performing games are doing differently    18:10 - How to turn poor engagement around 21:00 - 22% higher transaction value 23:00 - Driving repeat purchases 25:35 - Why is remarketing a critical part of growth 27:22 - Engage to retain 33:30 - How top games invest differently  35:15 - Emerging trends and opportunities gaming companies should be paying attention to 36:42 - What's next for Safia 39:19 - Favourite games Q&A * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event