Turning Nights Booked Into Eco-Positive Changes with Matt Kallstrom

This week we chat with our environmentally conscious friend and entrepreneurial badass Matt Kallstrom, founder and CEO of The Global Improvement Group.The conversation is fun, educational, and enlightening with one of the craziest turning point stories we've ever heard on the show.Making a difference has never been easier and we're challenging each and every one of you to sign up and do your part for Mother Earth - we are! For every 100 downloads of the no BS podcast, we're partnering with The Global Improvement Group to plant trees, clean plastics from the ocean, and help rehabilitate coral reefs.Episode HighlightsChildhood Aspiration: Matt had a childhood dream of becoming a CEO, inspired by his entrepreneurial family background.Environmental Mission: Matt's deep connection to nature and concern for the environment led him to start a company with a mission to offset carbon and contribute to environmental causes.Eco-Friendly Beauty Pageant: A serendipitous encounter at an eco-friendly beauty pageant in Omaha, Nebraska, led to a partnership with a hairstylist and a commitment to plant trees for every haircut.Business Model Evolution: The company's business model evolved from product sales to a for-purpose for-profit model, focusing on carbon offset and environmental impact.Transition to Sustainability: Matt discusses the transition his organization has made toward sustainability, aligning with groups focused on making a positive impact on the environment.Non-Profit Business Model: The podcast delves into the business model of Global Improvement Group, which operates as a non-profit. Matt explains the concept of making a difference while generating revenue, challenging the common perception that non-profits should not make money.Two-Pronged Approach: Global Improvement Group's approach involves helping businesses adopt sustainable practices for efficiency while also focusing on creating positive environmental impacts, such as planting trees, cleaning up oceans, and coral restoration.Sustainable Practices for Property Managers: Matt outlines some easy-to-adopt sustainable practices for property managers, including avoiding single-use plastics and incorporating eco-friendly alternatives.Flexible Sustainability Programs: Global Improvement Group offers a flexible, a la carte approach to sustainability programs, allowing businesses to choose and switch between initiatives like tree planting, ocean plastic cleanup, and coral restoration.Episode Sponsor - DirectDeciding which property management software to use isn’t easy. Direct encourages everyone to demo a few options and see which is best for you now and for your growth. If you’re a host or property manager who is unhappy, it's a great time to talk with Direct!Direct is built on a modern framework that's intuitive and seamlessly integrates operations, distribution, connectivity, accounting, and engagement tools all within the software.Head to info.directsoftware.com/nobs and book a demo with John and receive $500 towards implementation costs. Direct wants to be part of the conversation.