⏻ Turning On the Charisma Switch: A Career of Executive Presence with Katrina Cravy

Katrina Cravy has built a dynamic career through the power of story, stage presence, and sincere connection. In this episode, she joins me to talk about executive presence, mastering the art of charisma, and why communication is a learnable power skill—not just something you’re born with. From her early days as a TV anchor and consumer advocate to her current work as a coach for CEOs, speakers, and rising leaders, Katrina has been on both sides of the spotlight. If you've ever worried you don’t “have it,” and want some tips on how to get “it” this episode is for you. 🔍 What We Talk About: Why charisma is not magic—it’s muscle Her “Must H.A.V.E.” formula for engaging communication The power of showing up (literally: turn on your camera!) How to succeed in networking (even if you're an introvert) Transitioning from Emmy-winning anchor to entrepreneur Helping clients shine on global stages and in high-stakes meetings Why strong communication is your #1 career accelerator 🎯 Key Takeaways: “Your net worth is your network.” Executive presence is absolutely teachable—through practice, feedback, and performance coaching. “Soft skills” are actually power skills—and they determine how well you're heard, seen, and remembered. Be ready when opportunity knocks. Getting media attention is one thing. Showing up well once you’re there? That’s the key.  Small talk, name delivery, eye contact—these are micro moves that lead to macro results. The career path isn’t always linear—listen to your audience and be willing to evolve. 💬 Memorable Quotes: “Treat people like you want to be treated. That’s the core of communication.” “If you can see it, you can dissect it. And if you can dissect it, you can train to be it.” “If you're not nervous, you don't care.” “Dreams don’t have deadlines… but you still have to be a doer.” 🎧 Listen to this if you are: A rising professional seeking more confidence and clarity A CEO or exec preparing for the spotlight An entrepreneur pitching your vision A student or recent grad navigating the early stages of your career A communicator ready to sharpen your edge Curious how storytelling, charisma, and strategy intersect 📚 Coming Soon: Katrina’s next book, The Charisma Switch, aims to help professionals turn up their presence and own the room. 📌 Links to Know About: Learn more about Katrina’s coaching, speaking, and communications strategy: Katrina Cravy on LinkedIn Her book: On Air: Insider Secrets to Attract the Media and Get Free Publicity Music by Lidérc.