Turning Passion Into a Delicious and Sustainable Venture-Yousuf Ahmed-Founder of BSides Snacks

Authentic Health and the Rise of Upcycling in Food ProductsGet 20% OFF BSides With PROMO CODE JasonWright Yusuf Ahmed, an entrepreneur, shares his journey from a career in finance and music to founding a consumer product business focused on upcycling food waste into innovative snacks. Moving to Pittsburgh from New York City to reduce costs, he developed 'BSides,' a line of plant-based, protein-packed crunch puffs that utilize leftover oats and corn from the food industry. The challenges and strategies of entering the competitive snack market, branding, product iterations, and consumer feedback are discussed. Yusef also offers a 20% discount to listeners interested in trying the product.00:00 Introduction and Sponsor Message01:36 Meet Dr. Gus Vickery: The Mind Behind the Foundational Stack02:36 The Benefits of the Foundational Stack04:10 Transition to Interview: Welcoming Yusef05:32 Yusef's Journey into Upcycling and Entrepreneurship07:24 Challenges and Insights in the Upcycling Business21:15 Branding and Consumer Feedback27:47 Scaling the Business: Capital and Growth30:39 Convincing Friends and Family30:52 The Role of Upcycling in Business31:32 Entrepreneurial Struggles and Inspirations35:25 Planning and Family Support41:35 Launching the Product42:15 Product Details and Market Strategy46:21 Target Market and Distribution52:33 Sustainability and Consumer Choices56:23 Final Thoughts and PromotionsLearn More About BSides HERE