Turning Personal Transformation Into a Purpose-Driven Business

In this episode of Founders Future, with host Natalie Borovska, we sit down with Kassie Purpura, founder of Kassie Purpura Wellness and creator of the Alcohol-Free Reclamation Method. Kassie shares her journey from a 16-year career in property management to building a successful catering company in Austin, Texas, which she ran for over a decade before the COVID-19 pandemic brought it to an unexpected close. Losing her business also meant losing a core part of her identity, leading her into a challenging period where alcohol became a coping mechanism—until she chose to rebuild her life with intention and purpose.Through her transformation, Kassie created a 90-day coaching framework designed to help women navigate midlife transitions, burnout, and identity shifts. She walks us through her process of stabilization, regulation, and reclamation, empowering clients to break free from unhealthy patterns and reconnect with themselves. Kassie also shares how she is building a purpose-driven business through authentic relationships, social media, and intentional growth—creating a model that supports both her clients’ well-being and her own life.