Turning Salt Into Ecommerce Gold: Inside Sodii's Growth Story | #489

In this episode of Add To Cart, we chat with Cale McPherson and Jason Thomas, co-founders of Sodii, Australia’s highest-rated electrolyte brand. From sourcing pure salt from WA’s pristine Lake Deborah to distributing their science-backed hydration products, Jason and Cale are reshaping the way Aussies view hydration. They share how they’ve gone head-to-head with industry giants like Gatorade and Powerade, scaling Sodii from grassroots Facebook groups to being stocked in over 650 retailers—including boutique gyms, health food stores and chemists. A brand that values education, authenticity and innovation, Jason and Cale offer valuable insights for anyone looking to disrupt their market.This episode was brought to you by: Deliver In PersonKlaviyoAbout your guests:Cale McPherson and Jason Thomas, Co-Founders of Sodii, shared a mutual vision for a better electrolyte product that wasn’t available in Australia. Their combined passion for health, wellness, and innovation led them to experiment with hydration products to fill this gap. Frustrated by the lack of quality options in the market, they developed Sodii, which has since become Australia’s highest-rated electrolyte product. Teaming up with health experts and practitioners, Sodii is creating game-changing products that are reshaping how Aussies think about salt and hydration.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community