Turning Silence Into a Party Phenomenon l BRANDED+

In this episode of BRANDED, host Ben Kaplan sits down with Toby Burns, the founder and CEO of The Silent Disco Company. What began as a premium headphone rental service for exclusive weddings has evolved into a global silent party phenomenon, shipping thousands of kits to events across the world every week. Toby shares how he built his brand from the ground up, navigated the chaos of the pandemic, and defended his business against rising competition and cheap knockoffs.Discover how Toby's relentless focus on innovation, customer service, and market positioning turned The Silent Disco Company into a leader in a rapidly growing industry. Whether you’re curious about scaling a niche business or redefining an entire market, this episode is packed with insights on building a brand that speaks volumes, without making a sound.