EPISODE · Apr 3, 2026 · 22 MIN
Turning Social Media Followers to Paying Athletes
from Runner Rising with Nicole Dobransky · host Nicole Dobransky
As a run coach, the number of followers you have doesn't matter if none of them are actually turning into paying athletes. On this episode of the Runner Rising podcast, we talk about what has changed on social media and why "I have open spots" posts or your own personal PRs and finish line pics aren't enough for most run coaches to fill their roster. I share how one client in particular, with over 20,000 followers was getting fewer inquiries and what we did to get her 7 consults with one post.Understanding how to write sales copy as a run coach and sell your coaching is the most valuable skill that allows you to feel calm and confident in filling your athlete roster. Join the Followers to Athletes FREE Webinar, on April 21st at 11 AM PST & learn why your social media isn’t converting into paying athletes — and the exact 3 types of posts that help run coaches consistently fill their roster without posting like an influencer. https://runnerrising.com/from-followers-to-athletes-free-webinar-for-run-coaches/
What this episode covers
As a run coach, the number of followers you have doesn't matter if none of them are actually turning into paying athletes. On this episode of the Runner Rising podcast, we talk about what has changed on social media and why "I have open spots" posts or your own personal PRs and finish line pics aren't enough for most run coaches to fill their roster. I share how one client in particular, with over 20,000 followers was getting fewer inquiries and what we did to get her 7 consults with one post.Understanding how to write sales copy as a run coach and sell your coaching is the most valuable skill that allows you to feel calm and confident in filling your athlete roster. Join the Followers to Athletes FREE Webinar, on April 21st at 11 AM PST & learn why your social media isn’t converting into paying athletes — and the exact 3 types of posts that help run coaches consistently fill their roster without posting like an influencer. https://runnerrising.com/from-followers-to-athletes-free-webinar-for-run-coaches/
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Turning Social Media Followers to Paying Athletes
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