Turning Storm Data Into Action: Inside Dorothy’s Damage Intelligence Platform

Founder & CEO of Dorothy, Arianna Armelli, shares how Dorothy is transforming the way restoration pros, public adjusters, and policyholders navigate storm damage and claims. Originally launched as a cash advancement business, the company pivoted to focus on advocacy and AI-driven damage intelligence. Dorothy aggregates real-time data across hurricanes, hail, wildfires, and more—helping identify impacted properties and uncover unreported damage opportunities. Arianna also discusses with Michelle the evolving insurance landscape, the limits of tools like FEMA maps, and how technology is reshaping response and recovery.