Turning technical complexity into a go-to-market narrative, with Swati Singh, Magnet Forensics

When product teams talk in capabilities, sales wants simpler language, and marketing has no sharp positioning to work from, the go-to-market falls apart before it starts. Swati walks through a structured discovery and messaging process she used to fix exactly that for a technical B2B SaaS product, covering how she built a messaging hierarchy, turned features into customer value, and gave sales the talk tracks they needed to have real conversations.