Turning the Leaf: From Studio to Strategic Partner with Gemma Poesaste

What does it really take to turn the leaf and transform an in-house creative team from an execution studio into a true strategic partner? In this episode, I sit down with Gemma Poesaste to unpack the journey of building Roam, Telstra's internal creative agency. From growing the team from 12 to 30, to navigating the very human side of change, we covered:- Why quick wins matter more than people think- The two-speed model of transformation- How to build psychological safety for creatives in a corporate world- Why getting creatives in the room early leads to better outcomes- Tje biggest misconception non-creatives have about leading creative people.If you lead, manage, or work alongside in-house creative teams, this one will resonate.