Turning Therapy Into a Podcast: My Raw Podcast Journey and What I Learned — Jenn Kennedy| Ep 97

Curious about how to use podcasting to share your expertise, build your brand, and reach more people—even if you’re not a so-called “expert” yet? In this episode, I sit down with Dr. Jenn Kennedy, host of the Pleasure Project podcast, who shares what it’s really like turning her background as a therapist and educator into accessible audio and video content.You’ll hear us talk honestly about the challenges of podcasting beyond just hitting record—everything from booking guests to making technical and branding choices (and why thumbnails matter more than you think). Dr. Jenn and I also get into practical ways to repurpose your podcast, balancing guest interviews with solo episodes, and how to use your podcast as a springboard for new opportunities like speaking gigs or workshops.By the end of this episode, you’ll walk away with real talk about:How to transform expert knowledge or lived experience into sticky, helpful podcast content.Simple ideas for structuring your workflow (even with just one assistant or intern) to make podcasting actually manageable.Connect with Jenn KennedyWebsite: https://pleasureproject.us/Instagram: https://www.instagram.com/drjennkennedy/If My Podcast Story speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.There’s more to every story than what you hear on the episode. Join the My Podcast Story newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.Sign up here: https://mypodcaststory.com/joinIf the stories you hear on My Podcast Story bring you inspiration, clarity, or simply a moment of connection, consider supporting the podcast by buying me a coffee. Every contribution helps me continue sharing the journeys of podcasters from around the world.Support the show: https://buymeacoffee.com/wisdomhqWant to be a guest on My Podcast Story? Send Wisdom Okonkwo a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/mypodcaststoryChapters00:00 Introducing Dr. Jenn Kennedy01:14 What the Pleasure Project Is About01:41 Where to Find the Podcast02:29 Why the Podcast Name Matters03:28 Origins of the Pleasure Project Podcast04:33 Teaching and Therapy Background05:36 Three Years of Podcasting: The Experience06:44 Production Struggles and Guest Prep08:22 Expertise vs. Production Challenges09:24 Specializations and Clinical Background11:09 Balancing Solo and Guest Episodes12:32 Cross-pollinating Audiences With Guests13:56 Choosing Guests for Value14:45 Bringing Unique Expert Knowledge15:50 Why Live Call-in Shows Are Tricky17:22 YouTube Channel Branding Refresh18:45 Lessons From a Podcast Audit20:03 Differences Between YouTube and Podcast Platforms21:15 Technical Upgrades and Workflow22:57 Leveraging Podcast for Personal Brand23:35 Behind-the-Scenes Production Workflow25:01 Podcast Assistants and Interns26:29 Is Podcasting Making Money?27:19 Podcast as a Path to Speaking Gigs28:16 Solo Episodes as a Practice Stage29:22 Monetization via Radio and Sponsorships30:55 Using the Podcast for Brand Growth32:00 Listener Numbers and Growth33:43 Newsletter and List-building Tactics35:27 Lead Magnets and Converting Listeners39:01 What Converts Followers to Listeners41:21 Gender, Platforms, and Surprising Stats43:07 Wrapping Up and Staying Connected