EPISODE · May 20, 2026 · 20 MIN
Turning Your Book Into a Platform with Doug Noll
from Elite Publishing with Melanie Johnson and Jenn Foster · host Elite Online Publishing
In today’s episode, we sit down with Doug Knoll, a seasoned author and conflict resolution expert who shares his journey from trial lawyer to prolific writer of five books, including his upcoming release, "Empathy Leadership." Doug Knoll dives into the strategic decisions behind book publishing—revealing what it takes to find your audience, stand out in a crowded market, and why marketing is truly 99% of the work after the manuscript is complete.
What this episode covers
In today’s episode, we sit down with Doug Knoll, a seasoned author and conflict resolution expert who shares his journey from trial lawyer to prolific writer of five books, including his upcoming release, "Empathy Leadership." Doug Knoll dives into the strategic decisions behind book publishing—revealing what it takes to find your audience, stand out in a crowded market, and why marketing is truly 99% of the work after the manuscript is complete.
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Turning Your Book Into a Platform with Doug Noll
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