Turning Your Data Into Dollars with Ntara's Andy Didyk

Episode 119 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Turning Your Data Into Dollars with Ntara's Andy Didyk" was published on March 6, 2026 and runs 24 minutes.

March 6, 2026 ·24m · Master B2B Friday 15

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Summary

This week, Andy and Brian speak with Ntara's CEO, Andy Didyk about how organizations are working with their product data to ensure it's being discovered by LLMs. As Andy Didyk says in the interview, companies are finding that they have hidden data troves that are powering their AEO/GEO efforts. This episode is also a preview of a session that the three of them will lead at the Master B2B Mindshare Summit on the same topic. More info is available on the event website.

Episode Description

This week, Andy and Brian speak with Ntara's CEO, Andy Didyk about how organizations are working with their product data to ensure it's being discovered by LLMs. As Andy Didyk says in the interview, companies are finding that they have hidden data troves that are powering their AEO/GEO efforts.

This episode is also a preview of a session that the three of them will lead at the Master B2B Mindshare Summit on the same topic. More info is available on the event website.

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