Turning Your Ideas Into a Business and the Value of Knowing Your Business with Joe Polish and Anthony Amos - I Love Marketing Episode #262

Joe Polish invites Anthony Amos onto the show to discuss how he converted a dog grooming business into a multi-million dollar franchise. An Australian with an electric personality, Anthony details his journey from the ranks of professional football, to life as an aspiring entrepreneur. He details his formula for entrepreneurial success (which includes a willingness to eat baked beans), and itemizes his passion for friends, family, and dogs. Listen to learn about the importance of having hope and faith, why enthusiasm is every entrepreneur's biggest ally, and the value of knowing your business at the ground level. Selected Links from the Episode Think and Grow Rich - Book by Napolean Hill How To Catch A Shark - Book by Anthony Amos The 7 Habits of Highly Effective People - Book by Stephen Covey Here's a glance at what you'll learn from Anthony in this episode with show notes: Introduction [00:30] Anthony joins the show [01:06] Anthony describes himself as a lunatic [01:35] How Anthony came up with the idea for HyrdoDog [02:40] When you're good with people, you'll go far [05:20] Washing dogs won't make you a millionaire, learning how to build a business AROUND dog washing will [06:09] Anthony's thoughts on family [07:06] Hope and faith can carry you a lot of places [09:12] Defining the difference between American and Australian entrepreneurial environment [10:00] Being successful as an entrepreneur means having thick skin [11:50] When the idea for a dog grooming business became a GOOD idea [14:45] Understanding what it's like to eat baked beans day in and day out, in order to put money back into the company...that's what it means to be an entrepreneur [15:20] Alignment is paramount for good relationships [16:40] Entrepreneurs are corporate athletes [18:52] How To Catch A Shark- Anthony Amos [19:53] Can and clone marketing is how Joe made his success [22:20] Not all money is created equal [22:45] When all you have is a dream and an idea, your enthusiasm is your fuel [24:10] Be prepared for isolation as an entrepreneur [26:15] Once success has been built, jump into something parallel, not something new [28:43] Do not obsess about the money, don't chase the money [29:49] When you're having a conversation with somebody, just be there...be present [33:30] Learn how to become a communication EXPERT [34:21] Defining what animals (specifically dogs) do for people [37:20] People mistake getting out of their comfort zone for taking a risk [42:50] Anthony shares the best business lessons he's extracted from his life [45:15] Bathe to Save [47:20] The objective is to raise $1M and save 500,000 dogs [47:35] The legacy of the Bathe to Save campaign is to get dog groomers to go to a shelter 1-day per month to wash dogs and raise awareness about shelters [48:28] The different types of sharks [49:28] See the value of what you're doing and bringing before you sit down at the negotiation table [52:20] Too many people focus on raising money and not on identifying how to SELL their idea [53:45] Know your business from the ground level and you'll be able to franchise successfully [54:55] The rituals Anthony has to help him deal with the TOUGH times [57:29] Live in the moment [58:19] Say "Thank you" [01:00:00] Where to go to get in contact with Anthony [01:01:03] Be nice to the people you meet on the way up, because they're the same people you met on the way down [01:02:00] Know when and where to burn bridges [01:02:39] Integrity, Courage, Honor [ 01:04:18] The 7 Habits of Highly Effective People [01:04:50] People Mentioned Anthony Amos ********************* To go deeper on the insights shared on this episode of I Love Marketing, access your FREE COPY of the Breakthrough Report, sharing 8 secrets to profit activation. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* About Anthony Amos: Anthony Amos is the creator of the multi-million dollar Australian franchise Hydrodog. Hydrodog grew to the largest franchise of its kind in the world and Anthony, at the age of 28, became one of Australia's youngest millionaires. Anthony's business acumen and engaging personality have made him a desired speaker and author. He is a multi-founding franchisor, partnership expert, creator/inventor and angel investor. ********************* About Joe Polish: Joe fell in love with Marketing when he realized as a 4 year old sitting on the counter of his father's locksmith shop that if he smiled nicely… people would give him TIPS. He parlayed that into his famous "I'm trying to win a trip to Disneyland" Newspaper subscription sales method… and evolved THAT into the name-dropping, self-aggrandizing, super-generous style we all LOVE about Joe. About Dean Jackson: Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and I've never looked back. I've carried that distaste for real work into my adult life and have focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.