Turning Your Weakest Skill into an Acquire’d Startup

An episode of the Startup Acquisition Stories podcast, hosted by Acquire.com, titled "Turning Your Weakest Skill into an Acquire’d Startup" was published on December 10, 2024 and runs 16 minutes.

December 10, 2024 ·16m · Startup Acquisition Stories

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Summary

Are you a developer who’s bad at email marketing? Ironically, you may be in a great position to build the next big email marketing tool. Onur Genes wanted to promote his software development agency but couldn’t write good sales emails. He developed Nureply to help him send better automated cold emails. Eventually, he sold subscriptions to his development clients transforming his helpful tool into a SaaS business. In under two years, Nureply acquired thousands of users, and through savvy Facebook marketing, Onur became the face of the increasingly popular Nureply brand. However, right as the customer base doubled in size, Onur’s father passed away suddenly. Stricken and needing time away from his business, Onur turned to Acquire.com to find a new home for Nureply. With the help of acquisition specialist, Ky Pratt, he managed to find a buyer specialized in email products (they’d been in the industry since ‘98) within one week. After the transaction, the buyers became close personal friends with Onur, and he says they still talk every week. Post-acquisition, listen to Onur’s chat with Andrew as they discuss: Onur’s biggest regrets from developing Nureply. Onur’s surprising marketing channel on Facebook. Why working with Acqire doesn't feel like a normal client-sales relationship to Onur. Onur is just getting started and you can follow him here: Twitter (@onurgenes)

Episode Description

Are you a developer who’s bad at email marketing?

Ironically, you may be in a great position to build the next big email marketing tool.

Onur Genes wanted to promote his software development agency but couldn’t write good sales emails. He developed Nureply to help him send better automated cold emails. Eventually, he sold subscriptions to his development clients transforming his helpful tool into a SaaS business.

In under two years, Nureply acquired thousands of users, and through savvy Facebook marketing, Onur became the face of the increasingly popular Nureply brand. However, right as the customer base doubled in size, Onur’s father passed away suddenly.

Stricken and needing time away from his business, Onur turned to Acquire.com to find a new home for Nureply. With the help of acquisition specialist, Ky Pratt, he managed to find a buyer specialized in email products (they’d been in the industry since ‘98) within one week.

After the transaction, the buyers became close personal friends with Onur, and he says they still talk every week.

Post-acquisition, listen to Onur’s chat with Andrew as they discuss: