Turns Out We Were the Drama: Creativity, Control & Building a Business That Actually Fits with Josh Jay | Ep 28

I’m joined by Josh Jay a former wedding photographer turned business coach who somehow went from hating structure to becoming obsessed with helping creatives understand money, energy, and how business actually works. Josh started shooting weddings ridiculously young, built a seriously successful photography career, and then did the plot twist none of us expect, he fell in love with the business side of things. Not in a spreadsheets-for-fun way, but in a “how do we make this work for creative brains?” way. We talk about his journey from shooting weddings across Australia (and beyond), to realising that most creatives aren’t bad at business, they’re just trying to run it using systems that were never designed for them. We get into: Why we both resisted calling ourselves “business owners” Perfectionism vs messy action (and how we sit on opposite ends of that spectrum) Managing energy instead of time Burnout in the wedding industry Building businesses that actually fit your brain, not someone else’s routine It’s honest, a little chaotic, and full of those “oh… that explains a lot” moments. If you’re a creative who’s ever felt lazy, behind, or broken this conversation might change how you see yourself.   Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!