TurnTo Exploits the Social Component of Shopping

from Ecommerce Industry SoundBytes · host Ina Steiner

TurnTo CEO and founder George Eberstadt sat down with AuctionBytes Editor Ina Steiner at the recent Internet Retailer conference to explain how his service helps shoppers learn more about products by connecting with their friends who have made similar purchases. By leveraging the Facebook platform and other social networking sites such as Twitter and LinkedIn, TurnTos widget can help retailers

Episode metadata supplied by the publisher feed · Published Jun 19, 2009

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TurnTo Exploits the Social Component of Shopping

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