TV ads are transformative - Mark Watts Sales Leader Channel 4 Nations and Regions

Channel 4 is looking to the future and how to make advertising on television available to companies of all sizes.Mark Watts and his Manchester-based team say using new technology and artificial intelligence, they could turn around an ad in a day.He argues that while there’s a lot of talk and headlines about advertising on digital, that television does something that they can’t do:“Television delivers fame, it builds a brand and gives it trust and truth. More than social media can.”He explains that advertising can be “transformative” for brands and take SMEs up a level.On the podcast he also talks about the importance of being based in the nations and regions and building relationships with brands and agencies outside of London, to be more representative.And the future of advertising, including a partnership with ITV and Sky.#Channel4 #Advertising #SME #Marketing #SocialMedia #Digital #ITV  Hosted on Acast. See acast.com/privacy for more information.