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TV time! Young shoppers plugged in!

EPISODE · Nov 18, 2024 · 24 MIN

TV time! Young shoppers plugged in!

from Round Table China · host China Plus

With the rise of cord-cutting and numerous streaming options, one might assume that the humble television set is on the verge of extinction. However, recent data from China presents a different narrative. Although TV sales volumes experienced a slight decline in 2024, revenue continued to surge. In contrast, projectors are witnessing a decline across the board. What is driving this trend? Is the television, once considered a relic of the past, actually undergoing a resurgence among young Chinese consumers? On the show: Heyang, Steve Hatherly & Yushan

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TV time! Young shoppers plugged in!

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